This FSF 2026 case study explores a collaborative concept between luxury skincare brand La Mer and fashion house Chloé as part of the FSF Case Study Competition, which challenges students to develop innovative cross-industry partnerships in fashion. The project synthesizes strategic insights to define the collaboration’s core idea, target consumer, brand synergy, and creative expression, translating it into a cohesive concept that bridges beauty and fashion in a way that speaks to contemporary consumer values and industry trends.